Strategic responses to media market changes
- Författare
- Internationella handelshögskolan Robert G. Picard
- (Robert G. Picard (ed.)., "This book is based on selected papers presented to the Conference on Strategic Responses to Media Market Changes that was held October 17-18, 2003 at Jönköping International Business School.", Media Management and Transformation Centre)
- Genre
- Ej skönlitteratur, Konferenspublikation, Konferenser
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Jönköping International Business School | 2004 | Sverige, Jönköping | 180 sidor. ill., tab. |